2018 Review + 2019 Goals

2018 Review and 2019 Goals Blog.png

I know this is a little late but I am slipping it in just before January ends so it’s still cool to talk about the new year right?

I was inspired to reflect on the awesome and not so awesome of 2018 and create some simple 2019 goals so I thought I’d share with y’all…….

Awesome things that happened in 2018:

🙌 Interviewed 51 entrepreneurs and hosted the Personal Brand Success and Your Abundant Brand summits 

🙌 Supported 5 amazing, heart-driven, female entrepreneurs from scattered ideas to successfully launching their passion business through 1-1 intensive mentorship and strategy

🙌 Was in a year long business coaching program including two masterminds and an intensive leadership program (that included 5 dedicated trips to San Diego!) 

🙌 Went glamping with my hubby and the pup at Ventana Big Sur #bucketlist

🙌 Went on a family rafting trip down the Trinity River

🙌 Rented a smurf blue mustang convertible on Easter and took a joyride to Ocean Beach, SF spur of the moment simply for the fun of it. It was one of those ideas you joke about but never actually do. Well we did it. 


Things that worked:

Persistence and follow through: At one point I had over 50 free sessions scheduled over the course of only two weeks. These were folks that signed up for my second summit and did not know me at all, but I truly wanted to help and I knew it would be awesome practice talking about what I do. (it was kinda like going on 50 first dates) I showed up for each one with enthusiasm and one of the very last calls became an amazing client who took the leap, invested in my 1-in-1 mentorship and has since launched a totally new, more aligned business and successfully run her first program! #goteam

Getting uncomfortable and trying new approaches: The leadership and business program I was in pushed me to try on different sides of myself and test what worked. I learned SO much about myself and it ultimately made me learn to trust my authentic truth more than anything or anyone else. I also learned that the energy you put into a project doesn’t always pay off in expected ways but it does pay off and life will surprise and reward you in ways you simply couldn’t have planned.

Guest Blogging: On top of the random big spikes, I am finally seeing a consistent flow of people coming into my funnel on autopilot every single day. Woohoo! 

Focusing on service and generosity: Strategy and know-how are one thing but if you focus too much on the numbers and results and not enough on honoring the person it’s easy to lose track of what matters most

Things that didn’t work

Not showing up consistently….duh: I was so busy with the summits, clients and trainings that by the end of the year I had totally stopped any social media efforts plus my blogging was super sporadic. Believe me I know how important consistency is and I am working on it! 

Taking the same approach that failed before: I did a test run and launched a mini product in the middle of 2018 called Expand Your Brand, it turned out there was not enough interest to actually run the program. When I relaunched my larger program Personal Brand Confidence in the same way……surprise, surprise it also did not get the results I was hoping for. I learned that it was the offer strategy not the offers themselves that was negatively effecting my results.

Online Summits: Well, to be fair these kind of worked. I learned a lot about the interviewing process, connected with lots of awesome entrepreneurs and built my email list by more than 800 people but I don’t think they are for me. There were some highlights but at times the brief interviews felt very transactional and superficial, plus they are a TON of work and consumed most of my time simply without being rewarding enough for me. I’d rather do Brand Spotlight Interviews like this one.

Best things I bought: 

Josh Ritter tickets: Spent a great night at a concert at the Fillmore with my Dad and husband. We stood at the front memorized by Josh Ritter’s incredible songwriting and musical talent. 

Tone It Up Nutrition Plan and Fitness App: The ladies of Tone It Up, Katrina Scott and Karena Dawn got me hook, line and sinker. I love all of their recipes, fitness classes and products.

The Experience Product Masterclass: In my 10 years of being in the online marketing industry this is the most well thought out, well delivered online program about product creation and delivery that I have ever seen. What I love is the creator, Marisa Murgatroyd, doesn’t only focus on successful launches but focuses more on how to create, market and deliver products and programs that give your clients or customers REAL results. Bringing even more of that energy into my own work shifted everything.

Best Books I Read (or listened to!):

Building a Story Brand; Clarify Your Message So Customers Will Listen by Donald Miller

This book is clear + simple (like all powerful messages!) and it added another level to the work I did with clients around what it means to have a brand story that puts your clients and customers first. Loved it! 

The Power of Moments; Why Certain Experiences Have Extraordinary Impact by Chip and Dan Heath

If you are a teacher, parent, leader, manager or anyone who wants to make a difference for others read this book. It breaks down why certain experiences jolt, elevate or change us and how we can consciously create more of them for the people in our lives that matter most to us

Start Something That Matters by Blake Mycoskie

This book is by the founder of TOMs shoes Blake Mycoskie. I love his simple and actionable wisdom plus the incredible story of TOMs and his experience pioneering the one for one give-back business model is super inspiring. 

Profit First; Transform Your Business From a Cash Eating Monster to a Money Making Machine by Michael Michalowicz 

Genius book about how to organize your business finances in a way that pays you first. The profit first method helps you make a tangible profit in new creative ways and build a solid foundation to keep growing on.


What I wish I had done more of:

Been more active on Instagram: I know there is a ton of potential right now on Instagram and it’s just a fun platform to be on but it went by the wayside. 

Written more content: Writing is my zone of genius and I am realizing that I get to spend more time creating written content.

Finished more projects: Ending the 2018 year I had several almost done courses and projects in the works. I know focusing on one thing at a time is important but we don’t always do what we know, do we? hehe :) Well, look out 2019….. the year of finishing! 

Worked out!: I had a lot of stop and start energy around my fitness this year. Even though I consider myself healthy and active, my body is changing as I get older and I know there is another level of fitness that would truly serve me. Plus more yoga of course!!

What I wish I’d done less of:

Not trusting myself/ Beating myself up: In total honesty, I spent a lot of time in 2018 following someone else’s rules and system to “success” and unconsciously trying to live out a version of success that isn’t authentically mine. One of my biggest challenges this year was learning to strike a balance between being better/doing more and honoring/loving myself as I am now.

Watching TV: In 2018 I tended to default to watching Netflix and movies many weekend nights. It’s way more than I have watched in the last decade or so. I plan to refocus on creative projects and activities that create connection. 

2019 Goals: 

  • Focus on family, community and friendships first

  • Create an amazing home

  • Take a class that is totally out of the norm for me

  • Run a 5k

  • Stretch myself only in ways that honor my true essence and calling 

  • Be present and cultivate joy

  • Double (at least) my impact across the board (clients, audience, $, contribution, results etc.)