Most likely you and everyone you know can think for a moment and recall a few famous taglines or slogans from popular brand advertising. Think, “Just Do It” or “You’re In Good Hands”. A tagline is a simple statement aiming to distil a brand’s unique value proposition into a few memorable words.
It’s pretty clear that successful people and businesses don’t just do or sell whatever they feel like day to day. The best brands decide what they will be known for and stick with it, that is, they have a clear niche. Finding a niche that is uniquely yours and that is also profitable is the key to having a successful personal brand.
Maybe you are unfulfilled in your day job. Perhaps you have had this nagging idea about your own side business that just won’t go away or maybe you’ve even started working on a business idea but you are not sure how to really make it profitable. If you can relate with any of these it sounds like you might be ready to start your passion project. How exciting! But before you quit your job, take the leap and go full force passion project there are a few things you need to do before starting your passion project in order to set yourself up for success.
A brand, in the simplest terms, is a type of product manufactured by a particular company under a particular name. There are huge name brands that the whole world finds instantly recognizable such as McDonalds, Nike, Coca-Cola or Starbucks. What makes these brands stand out is a guaranteed experience and value every single time you come across them, no matter where in the world you may be. The components that go into that experience are not so simple. A brand profile, as described below, can help you understand how you can apply this kind of recognizable power to your own personal brand.