personal branding

How To Write A Tagline For Your Personal Brand

How To Write A Tagline For Your Personal Brand

Most likely you and everyone you know can think for a moment and recall a few famous taglines or slogans from popular brand advertising. Think, “Just Do It” or “You’re In Good Hands”. A tagline is a simple statement aiming to distil a brand’s unique value proposition into a few memorable words. 

8 Personal Brand Myths Debunked (+ getting personal)

8 Personal Brand Myths Debunked (+ getting personal)

If you would have told me 15 years ago, that I would support other people in building their personal brands online and creating passion based careers and businesses I would have told you that you were dead wrong, that is just not me, I wouldn’t be able to do something like that. 

A bit about me…. 

How to Find Your Personal Brand Niche So You Stand Out in Your Industry

How to Find Your Personal Brand Niche So You Stand Out in Your Industry

It’s pretty clear that successful people and businesses don’t just do or sell whatever they feel like day to day.  The best brands decide what they will be known for and stick with it, that is, they have a clear niche. Finding a niche that is uniquely yours and that is also profitable is the key to having a successful personal brand.

What is Personal Branding and Why Is It Important?

What is Personal Branding and Why Is It Important?

A brand, in the simplest terms, is a type of product manufactured by a particular company under a particular name. There are huge name brands that the whole world finds instantly recognizable such as McDonalds, Nike, Coca-Cola or Starbucks.  What makes these brands stand out is a guaranteed experience and value every single time you come across them, no matter where in the world you may be. The components that go into that experience are not so simple. A brand profile, as described below, can help you understand how you can apply this kind of recognizable power to your own personal brand.