Most likely you and everyone you know can think for a moment and recall a few famous taglines or slogans from popular brand advertising. Think, “Just Do It” or “You’re In Good Hands”. A tagline is a simple statement aiming to distil a brand’s unique value proposition into a few memorable words.
It’s pretty clear that successful people and businesses don’t just do or sell whatever they feel like day to day. The best brands decide what they will be known for and stick with it, that is, they have a clear niche. Finding a niche that is uniquely yours and that is also profitable is the key to having a successful personal brand.
Maybe you are unfulfilled in your day job. Perhaps you have had this nagging idea about your own side business that just won’t go away or maybe you’ve even started working on a business idea but you are not sure how to really make it profitable. If you can relate with any of these it sounds like you might be ready to start your passion project. How exciting! But before you quit your job, take the leap and go full force passion project there are a few things you need to do before starting your passion project in order to set yourself up for success.
A brand, in the simplest terms, is a type of product manufactured by a particular company under a particular name. There are huge name brands that the whole world finds instantly recognizable such as McDonalds, Nike, Coca-Cola or Starbucks. What makes these brands stand out is a guaranteed experience and value every single time you come across them, no matter where in the world you may be. The components that go into that experience are not so simple. A brand profile, as described below, can help you understand how you can apply this kind of recognizable power to your own personal brand.
Many people come to coaching wanting something different for themselves and their lives. They are unfulfilled, feel underappreciated, are generally confused and stuck. Most of the time people want more for their lives, they are tired of doing the same thing over and over and feeling like life is a chore. The problem is when I ask them “Well, what is it that you want?” there is a dead silence, followed by a quiet voice saying something along the lines of “Weeellll, hmmmm I am not really sure, just not what is happening”.
Let’s face it…. we all go through creative slumps and blocks that can lead to avoidance of the things that truly need to be done to create the amazing work we are put here to do. (Do I feel a Bachelor marathon coming on!) But for real, the good news is there are universal tricks to help you pick yourself up and get creating again! (Put the remote down and walk away slowly)
Have you ever experienced one of those times when you realize you don’t know what the &#%!@?! is going on and each next step is completely foreign? The one thing you do know is a major change is upon you, whether positive or negative. Maybe you’re experiencing one now? You left that painful but familiar relationship, now what? You got your dream job in New York and have to leave all your friends and family, now what? You took that “great opportunity” and lost all your money, now what? Your job has been amazing for years and now your new boss is an idiotic jerk, now what? You got the diagnosis you never thought was coming, now what? God showed up in your living room and told you to stop selling widgets and move to rural Africa to save the elephants (hey, stranger things have happened), now what?